Platinum Mask
"This has been a staple in my haircare routine for YEARS. It's not as bright (obviously) as the purple shampoo but it definitely helps with brassiness and leaves my hair feeling SO SOFT."
For light to medium blonde hair only
A dual-benefit mask that adds temporary cool, platinum tones to light to medium blonde hair while boosting softness and shine.
For light to medium blonde hair only
Including VAT, excluding shipping
THERE'S A GIFT IN EVERY ORDER*
*Get a free Intense Hydrating Mask 75ml with orders £55+
Experience temporary color with the treatment benefits of a deep conditioning mask. Available in a range of curated shades, this easy-to-use mask makes it possible to experiment with fashion shades, enhance vibrancy and dimension or extend color between salon visits. It also contains nourishing ingredients including an amino acid blend, apricot kernel oil and reparative ArganID™ technology for hair that looks and feels healthier. Color Depositing Mask packaging is made from 50% post-consumer recycled material, which helps to reduce our carbon footprint by consuming less energy.
Platinum is a cool, icy blonde for use on light blonde to medium blonde hair. Individual results will vary and depend on the starting condition and shade of hair; see the FAQ section of this page for details. To find your perfect shade, take our quiz. Please note that this product is not formulated to color greys.
Color Benefits
•Enhances tones
•Refreshes existing haircolor
•Customizes haircolor
•Temporary results
Care Benefits
•Deep conditions
•Instantly increases softness
•Helps restore hair health
•Imparts radiant shine
Overall rating: 4.597701 / 5 from 174 reviews.
The Platinum Color Depositing Mask offers temporary color enhancement with deep conditioning benefits. It provides a range of curated shades, nourishing ingredients, and eco-friendly packaging. Users appreciate its ability to refresh and customize hair color, though results vary. The mask also improves hair softness, shine, and overall health.
Review topics: ["size","results","color","smells","feeling","packaging","look","use","hair","shade","touch","buy","blend","coverage","difference","works","mask","conditioner","tones","blonde","shine","change","platinum","try","highlights","hue","smell of this product","yellow","mess","turns"].
"This has been a staple in my haircare routine for YEARS. It's not as bright (obviously) as the purple shampoo but it definitely helps with brassiness and leaves my hair feeling SO SOFT."
"I absolutely LOVE this mask: it gives my gray hairs an elegant silver hue, while adding volume, shine, vibrancy and a beautiful scent to my hair. I highly recommend it!"
"This mask works great on my blonde hair. Tones down the brassy between salon visits."
"Finally a depositing mask that gives me real platinum, cool and clean, not warm or gold. Keeps my blonde looking icy between salon visits."
"Used this once so far, it gives good coverage quite thick, lovely smell rinses well to lift my highlights 😀 better than purple shampoos"
"Lovely"
"I am so happy I tried this out! It totally helps keep the brassy colors at bay! I use it once a week, followed by the repair conditioner, and my bleached hair looks and feels so fresh!"
"Brilliant"
"Never fails to be complemented with my hair"
"Perfect fir keeping my blonde curls looking great"