For blonde, lightened, or silver hair
A tone-correcting hair oil to gradually neutralize brassiness while boosting shine, taming frizz, detangling, and conditioning. Named the #1 hair oil brand in the US.*
For blonde, lightened, or silver hair
Including VAT, excluding shipping
Say goodbye to brassiness. The Moroccanoil Treatment that you know and love now formulated with tone-correcting violet pigments. Specially created for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues over time. This rich yet lightweight argan oil-infused formula instantly absorbs into the hair to immediately enhance manageability, shine, and deliver long-term conditioning and softness without leaving residue.
Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services—a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.
In a consumer perception study conducted after one week of consistent use:
*Based on results of an independent consumer test conducted on 75 respondents.
**Based on instrument testing.
#1 Hair Oil Brand
*Circana, US Prestige Beauty TMM, Hair Oil, Annual 2025
Extremely rich in tocopherols (Vitamin E), essential fatty acids, and antioxidants, this natural oil helps to nourish.
Derived from flaxseed, a good source of alpha-linolenic acid—also an essential fatty acid that helps hair look and feel healthier.
Neutralize brassy tones while imparting color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen.
A tone-correcting hair oil to gradually counteract brassiness in blonde, lightened, and silver hair while enhancing softness and shine.
Like Purple Shampoo, Moroccanoil Treatment Purple is formulated with violet pigments to counteract unwanted warm tones. However, it can be used on damp or dry hair to tone hair between washes - in addition to helping to boost shine, smooth frizz, and condition strands.
Use 2–3 times a week (or as needed), consistently over time for maximum results.
Overall rating: 4.8440366 / 5 from 327 reviews.
Moroccanoil Treatment Purple is a highly-rated product that effectively neutralizes brassiness and enhances hair shine and manageability. It is formulated with tone-correcting violet pigments and argan oil, providing both styling and conditioning benefits. Users report significant improvements in hair appearance and feel, with 95% noting reduced brassiness after just one use.
Review topics: ["size","color","fragrance","smells","weight","results","feeling","works","look","bottle","hair","difference","oil","smooth","formula","treatment","compliments","gift","brassiness","shine","tones","shampoo","purple","conditioner","moroccanoil","highlights","frizz","version","grays","tint"].
"The scent is wonderful. I purchased the light oil per my hairdresser. She also mentioned the purple because other oils I had been using are too heavy and often leave my hair discolored. When you have white hair, she slightest hint of yellow stands out. I wondered about purple oil for dry hair. I thought it would "stain" my hair but the purple disappears when you rub your hands together. The regular size next time!! Did I mention the amazing scent. . . . . . . . ahhhhhh."
"With mostly silver hair, I didn’t think switching to the purple hair oil would make s big difference. I was very wrong. I definitely will buy a BIG bottle of this!"
"I mix this and the leave in conditioner together then apply to my hair. I only need to use 1-2 drops of this and about 5-6 pumps of the leave in conditioner for the perfect combination for my hair."
"I have always used the Moroccanoil oils,,,now that I am going gray, the purple oil has become a daily must!! It has as a lighter feel than the regular, but that same awesome scent. It keeps my hair looking bright and smooth! Love it!"
"I have white hair and have used this product for many years and love how it makes my hair feel. I use purple shampoo and purple treatment twice per week."
"I still like the original Moroccan Oil treatment because it is more hydrating. But using this once a week or two helps with the brassiness."
"Makes my hair shine. I get compliments all the time from complete strangers. My only 'complaint' is that I feel a little cheated that the 1. 7oz is called full when it is actually a midi per the other formulas that do come in a full of 3. 4oz."
"I love how my hair looks, tones down the brassiness and leaves my a lot healthier. Not to mention the excellent customer service. Highly recommend and stand by this product <3"
"I love all of the Moroccanoil oils but since I've become more gray I have really been loving the purple version. It does help with brassiness and the lightness of it doesn't wear my thinning hair down . . . . best part, still has that scent that I love!!"
"Used the original oil treatment until I saw the light which I used until finding the violet. To my eye, there's not a noticeable difference. They all add sheen and gentle control to my white hair."